Before I’ll jump onto the topic – what is mobile marketing? I am confident you must be reading this blog post on your mobile. Isn’t it?
Now, you will ask how I am that much sure. Do I have a magic globe that shows me everything?
The answer is- No, I don’t have any globe sort of thing with me. But yes, I have many tools and KPIs that show the current stats of the internet market. It makes me aware that the teenage phase of desktop devices is over. Now, everyone means everyone (including marketers and consumers) uses smartphones for daily tasks.
Even the impact of mobile users is so high. 68% of companies design their marketing campaigns focusing on mobile phone users as mobile users are often motivated buyers, and it is pretty hard to ignore them.
It’s no secret that a successful business needs a good mobile marketing strategy for lead generation. There is much more to know about mobile marketing. Read on!
What Is Mobile Marketing?
Mobile devices are a basic key communication tool for most of us. And you know what. By each passing second, 9 new Mobile devices are an essential key communication tool for most of us. And you know what. With each passing second, nine new mobile device users are added, and you must see the seriousness of needing a solid mobile marketing strategy.
Mobile Marketing is a multi-channel, internet marketing strategy centred at gaining a target audience using feature phones, smartphones, tablets or similar related devices through any websites, social media, email, SMS and MMS or mobile apps.
Hence, it is a key tactic that helps businesses to grow fast. Likewise, if you are ignoring Mobile Marketing Strategy then think again!
Types of Mobile Marketing Strategy
Pay attention to the most often used mobile marketing strategy- SMS marketing. It is also known as text-messaging marketing, the oldest marketing strategy to reach out to consumers immediately.
In SMS marketing, companies and marketers send direct text messages to a set of targeting mobile audiences. It helps introduce newly launched products, upcoming sales, offers, etc., capturing data of new consumers. Offer special deals and coupons through your SMS campaign! As text messages have a 98% open rate. Hence, it ultimately gives you a higher interaction rate.
Now coming to location-based marketing for mobile users- what is it? Have you ever searched for a deal at your nearby restaurants or booked a room for your vacation? Of course, you did. The results in your mobile’s search results on Google are nothing but examples of location-based marketing.
In this, businesses ideally use the geographical location of a company to stand out among competitors.
No, you don’t need to deploy your business app instantly. But yes, if you’ll do so. It gives you direct engagement with the right audiences. In the meantime, you can use third-party mobile apps for your mobile advertising using services like Google AdMob. It shows your business’s ad to the target mobile app users, which are plentiful in numbers.
Facebook is another famous example of seamless mobile app-based marketing. It integrates your promoted ad post in its news feed so well that it is hard to ignore.
Mobile Search Marketing
Reach is a concern. Either by organic traffic or by paid search listings. Suppose you have a mind-boggling retail website but only for desktop users. Then you must need a higher number of potential buyers who are searching for a retail website on their mobile phones. Understanding mobile has become a critical source that has the maximum wallet power. So come up with making your website mobile–friendly to increase your search leads by 70%.
Similarly, you need to customize your ad search for mobile users in SEM. Well, it is all-in-whole an excellent topic to discuss further. Here, it is not required to say something about what mobile marketing is, and I’ll discuss this topic in my next blog.
Lastly, design your mobile marketing strategy to increase user engagement to streamline your business with a blockbuster. Hence, if you are losing customers every second, you should try various mobile marketing tactics, especially SMS marketing, which gives better direct lead generation results.
Whereas email marketing has only a 6% response rate, SMS marketing is a ripening fruit with an exceptional 45% response rate. Could you do it? It increases your sale and revenue with guaranteed success.
Go to BiggContent’s Mobile Media Marketing to learn more about our bulk SMS packages and plans.