Since COVID-19 pandemic came, the global market has crashed. This human tragedy has come out as a devastated situation where suddenly everybody is bound to live inside the doors. No offices, no malls, no business-outlets and even no restaurants are allowed to open as the virus spreads so quickly. Then also you find that the numbers of coronavirus cases are increasing exponentially by each passing day. People who are working in the government sector and are associated with some organization like educational institutes, NGOs or any online businesses have started working from home.
In response to the novel Coronavirus, where even small-scale ventures are getting affected. It is no surprise to see that international brands and companies have started scrambling to navigate COVID-19 pandemic. Many notable big-tech events have been cancelled such as Adobe Summit 2020 was cancelled for 29 March – 2 April; Facebook spring event- F8 Developer Conference was cancelled etc. Presently, business owners are forced to shift gears and think out of the box to find alternatives that can accelerate businesses while staying away from others.
Briefing Note: The Impact Of Coronavirus Outbreak On Businesses
Amid the fear of spreading novel coronavirus, any kind of social gathering including attending and sponsoring any event is totally banned. Organizations are taking tangible actions to turn-out this massive complexity into a potential change. For this, many software companies came to rescue the Covid-19 outbreak. They are launching free video conferencing tools and services using which business people can get collaborated with their team and clients as well.
One more thing which big-tech companies are taking care of these days is- Content marketing strategy. They are revamping their content planning keeping in mind sudden changes came in global marketplace. Since Covid-19 pandemic is blowing up, businesses are tending to cut-down their sponsoring budget and are spending it on doing Content marketing.
How Content Marketing Is the Only ‘Way-out’ Businesses Have?
BiggContent outlines Content marketing as a savage tactic that is still standing solidarity in front of the Covid-19 pandemic when the virus has stopped everything. While no ‘in-person’ communication can be done, writing and publishing trending blog posts on social media posts and websites let marketers bring customer’s engagement back to a business.
No doubt, Content Marketing turns out as a holistic approach that is helping businesses to drive their customers’ attention in such complicated situations.
Coz many changes have been noticed in human behaviour due to the novel Coronavirus.
Self-quarantine. Self-isolation. Social distancing. Community spread.
These are everyday words that we heard hundreds of times in a day. Isn’t it?
In general, people who are eventually buyers of a company have started demanding ‘contact-less’ and immediate delivery while taking care of social distancing.
Leverage Your Social Media Posts
At the time of global crisis, businesses should use social media posts to grab consumer’s attention to their brands. As people are spending most of their times in surfing new sites in finding way-outs acknowledging safety issues. It is a best time to engage new customers by showing of your knowledge-base and skills by writing something great and shareable.
Or even if you are a small business owner, then also it is advisable to mark your web presence up-to-the-mark in this outbreak.
Understand by this example-
Suppose you have a retail website for selling a few products. During times of crisis, we find that consumer buying and contact behaviour is suddenly all-changed. Nowadays, consumers are start demanding ‘contact-less’ delivery and pick-up services. They seek out your social handles to be informed all about your business, deals, offers and safety-precautions you take to avoid any virus spread.
In such challenging times, Content marketing plays an important role to retain the trust in your brand. No matter how busy you are in doing your daily chores. Make sure to build a solid content strategy to generate trust in the customers during the Covid-19 pandemic. A well-planned, carefully vetted content generation strategy gives best results for lead generation. It supports your brand in terms of good brand identity and values. Ensure your customers that you and your business are not going to disappear throughout the year 2020.
Be a smart leader of your company and bind your clientele by posting some interesting facts and news about your brand.
“Be a storyteller. Write some shareable content. Create on-going relationship in the time of Coronavirus crisis!”
If your business needs any help in curating trending social media posts and blogs that attract web users, we are happy to guide you.
For more information, please use the comment box below.
Need tools for virtual meetings with your clients? Read the previous blog post- 11 Free Business-Benefits Tools To Use In COVID-19 Outbreak.