Since the COVID-19 pandemic came, the global market has crashed. This human tragedy has come out as a devastating situation where suddenly everybody is bound to live inside the doors. No offices, malls, business outlets, or restaurants are allowed to open as the virus spreads quickly. They also find that the number of coronavirus cases increases exponentially with each passing day. People working in the government sector and associated with some organizations like educational institutes, NGOs, or any online businesses have started working from home.
In response to the novel Coronavirus, even small-scale ventures are affected. Unsurprisingly, international brands and companies have started scrambling to navigate the COVID-19 pandemic. Many notable big-tech events have been canceled, such as Adobe Summit 2020 was canceled for 29 March – 2 April; Facebook’s spring event- F8 Developer Conference was canceled, etc. Business owners are forced to shift gears and think out of the box to find alternatives that can accelerate businesses while staying away from others.
Briefing Note: The Impact Of Coronavirus Outbreak On Businesses
Amid the fear of spreading novel coronavirus, any social gathering, including attending and sponsoring any event, is banned. Organizations are taking tangible actions to turn-out this massive complexity into a potential change. For this, many software companies came to rescue the Covid-19 outbreak. They are launching free video conferencing tools and services using which business people can collaborate with their teams and clients.
One more thing big-tech companies are taking care of these days is- Content marketing strategy. They are revamping their content planning, keeping in mind sudden changes came in the global marketplace. Since the Covid-19 pandemic is blowing up, businesses are tending to cut down their sponsoring budget and are spending it on Content marketing.
How Content Marketing Is the Only ‘Way-out’ Businesses Have?
BiggContent outlines Content marketing as a savage tactic that is still standing in solidarity in front of the Covid-19 pandemic when the virus has stopped everything. While no ‘in-person’ communication can be done, writing and publishing trending blog posts on social media posts and websites let marketers bring customer engagement back to a business.
No doubt, Content Marketing turns out as a holistic approach that helps businesses to drive their customers’ attention in such complicated situations.
Many changes have been noticed in human behavior due to the novel Coronavirus.
Self-quarantine. Self-isolation. Social distancing. Community spread.
These are everyday words that we heard hundreds of times a day. Isn’t it?
In general, people who are eventually buyers of a company have started demanding ‘contact-less’ and immediate delivery while taking care of social distancing.
Leverage Your Social Media Posts
At the time of global crisis, businesses should use social media posts to grab consumers’ attention to their brands. People spend most of their time surfing new sites to find way-outs acknowledging safety issues. It is best to engage new customers by showing your knowledge base and skills by writing something tremendous and shareable.
Or even if you are a small business owner, it is advisable to mark your web presence up to the mark in this outbreak.
Understand this example-
Suppose you have a retail website for selling a few products. During times of crisis, we find that consumer buying and contact behavior are suddenly all-changed. Nowadays, consumers have started demanding ‘contactless’ delivery and pick-up services. They seek out your social handles to be informed all about your business, deals, offers, and safety precautions you take to avoid any virus spread.
In such challenging times, Content marketing plays a vital role in retaining the trust in your brand. No matter how busy you are in doing your daily chores. Build a solid content strategy to generate customer confidence during the Covid-19 pandemic. A well-planned, carefully vetted content generation strategy gives the best results for lead generation. It supports your brand in terms of good brand identity and values. Ensure your customers that you and your business will not disappear throughout the year 2020.
Be a smart leader of your company and bind your clientele by posting some interesting facts and news about your brand.
“Be a storyteller. Write some shareable content. Create on-going relationship in the time of Coronavirus crisis!”
If your business needs any help in curating trending social media posts and blogs that attract web users, we are happy to guide you.
For more information, please use the comment box below.
Need tools for virtual meetings with your clients? Read the previous blog post- 11 Free Business-Benefits Tools To Use In COVID-19 Outbreak.