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Content writer vs Copywriter. Most of the people get confused over these terms. They actually don’t know whether they need a content writer or a copywriter for their businesses. Well, never mind because even I was in the same state a few years back. I’ll share with you the full-story.

You know when I was working as a junior content writer in a SEO firm; one cousin of my friend came to me. All she wanted was a “job” that time. She told me that she was excellent in writing articles on various topics. Then she showed me her writing samples. I was pretty-much impressed with her writing talent. Hence, I recommended her to my senior manager praising her writing skills. At that time, my senior manager asked me whether she can do “copywriting”. As the company had a vacancy of copywriter opened. Copywriting… now what is it? I asked my senior manager.

What A Copywriter Does?

This was my next question.

A copywriter is someone who writes “copy” – text aimed to do advertising or marketing. Apart from raising brand awareness, these “copy” are designed to prompt the consumer’s action. We also says them “sales copy”. Sometimes, these “copy” are written so nicely that consumers are immediately intended to take action.

She smiled and further said –

Here, we entice consumers by typically writing short ad copy, headlines, press ads, white papers, billboard content and even developing interesting product descriptions. These copy-texts compel readers to take an action. If it is not so then it would not be a good copy-writing. Lastly she added- she (a good copywriter) needs to be a master in writing concise, interesting, persuasive and engaging content.

Now, What A Content Writer Does?

I know this question must be popping up in your head at this moment. The same was in mine. So I asked my mentor to give a light on what I was doing since my joining. Although I was appointed there as a junior content writer. Still, i got confused to know more about content writer’s duties, roles and skill-set. Content writer vs Copywriter, this term was striking me again and again. So instead of waiting to complete her sentences, I asked her, “What a content writer does? Am I a content writer or a copywriter?”

As landed as an entry-level content writer position, I didn’t know much about it. I was happy for getting paid to draft a good content on topics which got assigned to me. That’s why I was not very confident in a content writer’s roles and responsibilities.

A good content writer is a person who increases customer’s trust in a brand. He writes useful, informational web content taking care of website’s SEO and weaving essential keywords into it. Whatever he writes should give value to the readers. Probably at some point, he plays a vital role in planning, writing and then editing web content. He must be a master in developing relevant content for businesses. Although this content can be of any type. For examples- blog posts and articles, website content, scripts for videos or podcasts, text posts on Twitter or Reddit or anything else.

Seeing my spirit of curiosity, she answered me.

Content Writer Vs Copywriter : How To Distinguish

In the digital world, hiring a good content writer is the first initial step that any website owner takes. After witnessing green shoots in many industries and businesses, I summed up that there is a common thing in most of the successful online campaigns. Rather than pushing your product and services directly to the consumers, give them a reason to buy.

It’s important to raise your brand awareness and trust by providing valued content to the consumers. So that they can get connected with the brand and it’s values. Only, focusing on sell, sell and sell; this formula generally fails in real-time. Therefore, build rapport and trust using a well-defined content strategy.

Once your content writer gets successful in establishing trust and in providing true value to the consumers. Then the copywriters’ job starts. Now, you can ask your copywriter to write grammatically corrected copy that calls the consumers to take an action and closes the sales.

These were the exact lines that my mentor told me.

Last Words

In the crux, I can say that the main difference between the content writer and copywriter boils down in setting their end-goals and deliverable. For content writers, the end goal is to enhance SEO and build an organic following. Whereas for copywriters, is to drive sales from the leads.

For a newly established start-up it is advisable to hire a good content writer who can write a strong, engaging piece of content. It helps them in targeting their ‘top of funnel’ audiences. Instead of going to any paid service, invest your money in taking good Content Writing Services that give value to your business. Grow your audiences organically. Once you have done with your online growth then start writing conversion-based copy deployed through emails, social media ads and coupons. Understand your audiences and then write. Your buyers’ journey awaits a huge success. Good luck!

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Related Blog: 9 Reasons Why Every Company Needs Content Marketing

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