Make money with content marketing! Yes, you are reading it right. Despite the uncertainty of the Covid-19 outbreak, you can still make a good income with the help of a good Content Marketing Company. No matter if you are not in-person touch with your consumers. Use the internet to make a conversation live with your consumers. For better results, you can also hire a Content Marketing Service provider to explore the ‘NEW’ consumers.
Further, you must (re)evaluate your consumer’s data and behavior during and after the coronavirus pandemic. For example, whether they have started doing online glossary shopping, started demanding contact-less delivery, or focusing on hygiene products and much more.
Amid the travel restriction, think like a good marketer and anticipate how consumer behavior has changed during and after this pandemic. Collect the data and start doing your brand promotion. But before entering into any promotion strategy, bring out some creativity in your content to get noticed.
Big brands and even hot-shot Content Marketing Companies are forced to shift their gears and start finding new tactics for making brand promotion during the Covid-19 pandemic. Try the following 11 ‘tried and tested’ promotion tactics. Read and add them to your marketing plan for the year 2020:
1. Broadcast To Email List
As per a report by Campaign Monitor, an email gets six times more click-through rate than a single tweet. Hence, it is worth writing a piece of intelligent content and sending it to your clients through email. In this email, you can even highlight your latest posts and updates, and it ultimately shows your authority in a niche business.
Make a regular habit of sending a weekly email to your consumer list. It is an effective content promotion strategy that is essential for all types of businesses. Let your consumers respond to the ‘call to action through your encouraging content.
In addition, you can take help from professional email writing services or a content marketing company to get accuracy in your words.
Related Post: 11 Actionable Content Marketing Tips for Newsletter Marketing
2. Post On Social Media
In pandemic situations like nowadays, content and timing are two main factors that can save a business. At present, when everyone is home quarantined, people love scrolling on social media, and it would be best if you target audiences sitting at home from such platforms.
Moreover, social media platforms are heavily-crowded places. It would be best to improve your visibility by targeting the right audiences.
Use an app like BuzzSumo to find the list of influencers with maximum shares. After this, dig out your new targeted people list with similar interests. Use such tools and share your content with the right audiences.
Another trick is- to try to add industry influencers in one of your weekly social media posts by using the symbol ‘@.’ You can ask them for suggestions or an opinion, which is an exciting way to evolve a conversation. Maximum marketers create link-building; encourage comments and sharing through this trick.
3. Connect With Influencers
The fact is- Influencers are busy socials. And we badly need them. Remember, as discussed in the previous paragraph, social media is not only a place where you can target them.
You can also send them an interesting personalized email showcasing your piece of work. You can request them to add your content to their next blog post or share it with their followers if they like it. Try to make a healthy relationship with influencers outside social media. Likewise, you can reach out to more audiences.
4. Engage With Niche Community
Further, there are many online platforms and networks available on the internet where you are FREE to publish your content. Use such groups and communities and target your niche audiences. Join running conversations and give your content great exposure with unique words. Check out some options where you should post your content:
✔ Facebook and LinkedIn Groups
Facebook and LinkedIn are sites that are leveraged with billions of online web audiences. At these sites, you can join groups that are related to your niche business. Post your business’s content there. Remember, the more content you’ll post there, the more chances to target a niche audience. Maximum Content Marketing Company do the same for their clients.
✔ Content Promotion Network
Another place to promote is – content promotion networks. You need to pay to promote your post to get exposure on such websites. Today, many Content marketing service providers advertise their content using such platforms. Use any one of such websites or tools.
For example – you can use free tools like Quuu. It is the best-automated content curation tool that is easy to use. Try it!
✔ Join Q&A Sites
Further, you can join the Quora and Yahoo Answers websites, where you can participate in discussions on the latest topics. Play smartly; instead of promoting your content directly, participate in the debate. Be a knowledge source that people love to listen to.
5. Ask Your Content Marketing Company To Advertise Your Content
Lastly, start advertising your content. The days are gone when traditional marketing tactics worked and brought customers. Nowadays, a new concept of ‘pay to promote’ works well for building a business. Here, you need to ‘pay per click’ to reach out to more people. Act like a professional Content Marketing Company and promote your content using the following:
✔ Facebook Ads
Create targeted ads and take advantages of content promotion usingCreate targeted ads and take advantage of content promotion using demographics, specific interests, and location.
✔ Twitter Ads
Set a budget, advertise on Twitter, and only pay when someone retweets your post or follows you. One should try this fantastic business booster strategy in 2020.
✔ Instagram Ads
Much young beauty and fashion influencers use Instagram Ads to promote their profiles and business. If you are also one of the health and wellness industries that want more audiences, then you should think about creating an appealing Instagram ad.
✔ Reddit Ads
Reddit is a crowdsourceReddit is a crowdsourced platform where millennials love to spend hours. No doubt, it is an expensive option. But undoubtedly, one of the best content promotions used by businesses that give assured results.
At last, a lot of traffic can be brought by doing content marketing. Simply, ask your Content Marketing Company to evaluate promotional networks. Whether it would be done by social media or guest blogging, do it right away.
You find that a few of the above promotional tactics work well for your business and give results. Re-evaluate your content strategy accordingly. Get your business noticed with these content tactics.
Hoping all your doubts regarding content marketing are cleared in this blog. If anything is left that you want to ask, please feel free to use the comment section below.
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