No matter what people say but the fact is – Email marketing never goes out of fashion. That is why big enterprises and even small-scale start-ups, every online player sends interesting e-mailers to their web subscribers on a regular basis. In fact, they hire professional content marketing services for getting crispy newsletters for niche business.
If you are a marketer who wants to write interesting newsletters for your business or your client’s business? Scroll-down and read the following 11 content writing tips that can help you for writing some interesting newsletters.
11 Actionable Tips for Writing ‘Mind-Blowing’ Newsletters
1. Add Attractive Offers to Make User Subscribed
Believe me, it’s not that much hard to attract web users for any newsletter subscription. Take advantage of discounts or any other amazing offer that finds beneficial for readers. Write something like only newsletter subscribers can get this 20% off on that service or anything else you want to add. This additional layer highlights your newsletter subscription and makes it look special for users.
2. Design Newsletters for Mobile-First
Forget testing newsletter on desktop. We have 80% of web users who read mails on their smartphones. As mobile phones and tabs are things that get maximum “scroll” in a day while compared to desktop. Therefore, an exclusive newsletter which is mobile friendly can bring out a string of opportunities for marketers. Hence, try to design a brilliant newsletter with great font and colour that looks great on mobiles.
3. Write Short, Killer Subject Lines
Ask help from your hired Content Marketing Services Provider Company to write short but killer subject lines for newsletters. They own professional writers who are masters in writing winning subject lines for businesses.
4. Use Design with Visual-Rich Images In Email Marketing
Now this one is really important. If you are really looking for winning your email marketing campaign, then note down to always use simple design with bright images. But be sure about images you add in your newsletter are visually rich so that it looks nice and attractive. Larger images that render correctly on smart-phones generally capture more attention.
5. Keep Body of Newsletter Short And Actionable
Be different in your own tone. It helps your business to stand out. Create short stories. Write content of the body in a tried and tested story-telling way. Only thing to remember here is that newsletters are not blogs. Hence try to make them short and crispy. Add actionable links into it so that you can drive traffic from it.
6. Craft A Winning Opening Line
Word hard to craft a ‘winning’ starting line of your newsletter. Craft something on which people can’t stop themselves to click-it on. Take your time because the success of your e-mailer maximum depends on the opening of a newsletter.
Check out the Writing Skills of A Good Writer!
7. Be Consistent With Your Goal
Make sure you are consistently with your company’s goal throughout the specific newsletter marketing campaign. Never do a frog-jump from one thing to another completely different thing. This can make readers confused about the ‘purpose of your e-mailer’. Decide what exactly you want like
- Drive sale or
- Mark a brand-presence or
- Drive traffic on your website’s landing page or
- Update about business or
- Download an app or anything else
8. Schedule your newsletter
You know the best thing about newsletter is- people find businesses serious from which they get consistent e-mails in their mailbox. Be consistent about your timing of your newsletter sending. For example if you are sending them a weekly newsletter then make this task done on a weekly basis regularly. Schedule a timeline to send a newsletter for your business.
9. Create Urgency
In general, people have a tendency to respond to those ‘call to action’ on which they find some urgency. Here email marketing comes into action. Create some urgency so that you can make web users take some action with your newsletter.
10. Measure Your Result
Now, what next? Keep your eyes on your newsletter analytics using any email marketing software. Look how much click-through, bounce-rate or even unsubscribe you have got for a particular e-mailer. It helps you to craft your next newsletter with things which were lacking in this one.
11. Think Like Readers Point of View
Lastly, think like a reader. What would you want to see in your newsletter? Whether the design layout and fonts of your newsletter are appealing you…Ask yourself. Add or remove something. Once you’ll find that your newsletter is brilliant, and then only sends to the mailboxes of your web users.
The bottom line is- email marketing is an effective way that supports a business by communicating its audiences. To get maximum results from it, it’s important to use the ‘right formula’. Know your audiences’ mind-sets. Dig-out what exactly they are looking for. The reason behind the success of top content marketing services is – they provide confined and short newsletters to their customers that bring back business.
Use this success formula. Craft a sizzling newsletter that appeals the most and gets a great conversion rate.
Read similar article: https://biggcontent.blogspot.com/2020/03/11-actionable-content-marketing-tips.html